Archives: Case Study

The 2018 World Series between the Dodgers and Red Sox featured several athletes who endorse adidas, and the brand engaged consumers in real time as the Series unfolded, blending social media and activation at Los Angeles and Boston sports bars. When an adidas endorser made a big play, @adidasbaseball social accounts posted an image with […]

Go Know Where was a multi-stage, multi-platform campaign. But Microsoft kicked it off with a stylish, retro social media attack that laid the groundwork for its “Stranger Things” tie-in. To prime the audience for the connection to the ’80s sci-fi juggernaut, the brand gave its social media channels an ’80s makeover, without mentioning the show […]

To promote its little-known original series in the Philippines, Netflix levered the knowledge that the country has among the heaviest per capita use of social media. Aiming squarely at potential viewers in the 18-to-35 demo, the brand developed a platform that married live events, influencer networks and Instagram activations. The show itself presented a few […]

For its 40th birthday, the Savannah College of Art & Design created an immersive 360-degree multimedia experience, taking guests on a journey through the institution’s history. The presentation took place inside a 1,500- square-foot theater, dubbed the “dream box,” with 11 projectors covering every surface with 22 million pixels of visuals; a theatrical LED lighting […]

Facebook’s activation at 2019 VidCon—the expo for video content creators—was so successful that despite being in the same location as the previous year, attendance shot up 88 percent. The brand deployed a high-end music video studio with a 30-member video crew, a 45-foot-long Kessler dolly track, two Sony A7S2 cameras and other premium equipment, and […]