Archives: Case Study

Ford was thinking big for the introduction of the 2020 Explorer SUV. For an event at Ford Field, home of the NFL’s Detroit Lions, the automaker set up a stage with a 16,200-square-foot projection screen. A smaller screen behind it complemented the flat-field projection and created a visual dialogue between the two. As for the […]

With the insight that automotive event attendees often have lots of questions but don’t always read emails or web updates beforehand, Alfa Romeo unveiled an AI-powered texting bot (dubbed DriveBot) for the 2019 Concours D’Elegance. Programmers trained the concierge platform to answer more than 400,000 possible questions from guests—everything from vehicle info to event schedules […]

To shift public perception after a year of challenging media coverage, Marc Jacobs reissued its signature ’90s styles and commissioned a major multimedia campaign, including a Juergen Teller photo shoot with A-list models, a New York City pop-up and a launch event. At the event, the brand upped the buzz factor by capturing instant, studio-quality […]

Comcast teamed up with Illumination Entertainment to promote the release of “The Secret Life of Pets 2,” and the campaign’s coolest technology borrowed its inspiration from the voice-activated TV remote Comcast customers use in their homes. (Just press a button, say something like “Watch Law & Order,” and the TV switches to whatever network is […]

Nutrien had two overriding objectives for its presence at the 2019 Farm Progress Show. One, energize farmers for the future after a challenging growing season; and two, stand out from the standard white, rectangular booths. The brand did it with the FutureDome, a geodesic dome measuring 60 feet in diameter and housing an immersive, 360-degree […]