The Washington Post and Mike's Hard Offer Edible Photos, Facial Recognition - Event Marketer

The Washington Post and Mike's Hard Offer Edible Photos, Facial Recognition - Event Marketer

The Washington Post and Mike’s Hard Offer Edible Photos, Facial Recognition

EDTA_Best_Single_Use_B2B_MikesHard_2019
Brand: THE WASHINGTON POST MIKE'S HARD LEMONADE
Agency: A-LIST COMMUNICATIONS SELFFEE
Awards: EXPERIENCE DESIGN & TECHNOLOGY AWARDS — BEST USE OF A SINGLE TECHNOLOGY (B-TO-B)
Year: 2019
A 10-market campaign by the The Washington Post and Mike’s Hard Lemonade was aimed at steering consumers toward some good news. And two nifty technologies were at play. One was emotional recognition…
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