Archives: Case Study

You might think Comcast would prefer its consumers to stay on their couches watching TV. But its campaign around the “The Secret Life of Pets 2” revolved around getting people into movie theaters. An in-home component was built around Comcast’s voice-activated remote controls, which let viewers speak the name of a program or channel to […]

Dell took over an event space across the street from the Austin Civic Center and turned it into the Alienware Outpost. The attention-getting technology started on the exterior, with a moon rover VR experience to attract guests. There were Alienware gaming stations, workstations where guests could draw freehand onto a screen and interact with a […]

How do you entice people to think “mattresses” at a Super Bowl fan fest? Sleep Number set up a virtual bedroom, where a visitor could enter their name and favorite team before the space transformed, using projection mapping technology, to display team logos and colors, and the guest’s name on a jersey overhead. And a […]

Microsoft promoted its association with the Netflix hit “Stranger Things” and its STEM education advocacy with a multi-pronged initiative themed around Camp Know Where, the fictional summer camp that two of the show’s main characters attend. The brand began teasing the campaign in early July with a full-on takeover of its social media channels to […]

The goal: Demonstrate how Magna seats are the right fit for autonomous vehicles. The approach: A large, vertical LED display to catch the attention of lots of CES attendees, displaying simulations of how seats might be configured in an autonomous vehicle, and complementary VR to give users a deeper, personalized view. Guests wearing Oculus Go […]