Archives: Case Study

To entertain business leaders at Super Bowl LIII, Accenture leveraged a partnership with the game’s host committee, creating a space with a range of AR-based activities. Viewmax used HoloLens technology to allow guests to interact with a digital version of the venue or manage real-time NFL data, and an AR football game had players competing […]

To celebrate its 60th year in business, Amway threw a giant birthday party for more than 3,600 of its independent sellers from 48 countries. The goal: offer an experience that couldn’t be replicated anywhere else—no mean feat, considering that most in the audience attend Amway recognition events every year. To do it, the company built […]

2K Games promoted the newest version of its Borderlands game at E3 with a 15,000 square-foot booth. Guests were welcomed with massive LED screens, wall-to-wall panels of game art and 10-foot statues of characters from the game. Inside, visitors could watch presentations in a 100-seat theater, watch livestreams of influencers playing the game, and, of […]

Google’s assignment for CES was to highlight the full range of capabilities of Google Assistant. So it used 18,000 square feet of street-level space to set up a range of vignettes to show off how the digital personal assistant works in everyday life. Among them: On the Go, a Las Vegas-themed diorama where asking Google […]

At the Grace Hopper Celebration women in tech conference, Intuit built a 20-foot by 20-foot exhibit that leveraged a social media campaign featuring a female inventor and a giant robot. At the back, a partially opened roll-up door revealed the robot’s feet; an adjacent window showed the inventor inside her workshop. A faux brick exterior […]