Nike Picks Partners for its Women's Marathon Expotique - Event Marketer

Nike Picks Partners for its Women’s Marathon Expotique

Brand: NIKE
Agency: ON BOARD ENTERTAINMENT
Awards: EX AWARDS — BEST PROPRIETARY PROPERTY (CONSUMER)
Year: 2008
Creating one’s own proprietary event property for 20,000 consumers isn’t for the faint of heart. It’s a massive, risky undertaking. But Nike adhered to two key strategies that serve as best practices…
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