Best vehicle design Archives - Page 9 of 11 - Event Marketer
Microsoft’s ‘Digital City’ Promotes New Windows Tech
Creating a buzz about new Windows products was easy with the Windows on Wheels campaign, a rolling “digital city” that parked at retail centers. A 50-foot trailer featuring floor-to-ceiling Plexiglas on all sides, the vehicle housed a stylish living room and office decked out with the latest Microsoft had to offer, including a Tablet PC,...
DiGiorno Delivers with a Microwave Kitchen on Wheels
In a deliciously ironic event marketing moment, DiGiorno—the brand whose TV ads crow “It’s not delivery!”—took its microwave pizzas out of the freezer to deliver samples to hungry consumers. To build just the right vehicle for the job, DiGiorno converted a box truck into a microwave kitchen-on-wheels. The exterior of the truck was clad with...
Tide Aids Katrina Victims with Mobile Laundromat
Americans’ understanding of the devastation caused by Hurricane Katrina was still setting in last September when businesses from across the nation began pitching in for the recovery. A range of marketers made their own unique contributions, calling on the manpower, vehicles and event know-how it took to—in some small way—help Gulf Coast residents reclaim their...
L.L. Bean Bootmobile Features Authentic Details
Few brand images are as iconic as L.L. Bean’s Bean Boots, so imagine the awe at seeing an 11-foot replica of the Bean Boot driving in a parade, parked at outdoor retail locations or at fairs and festivals. The Bootmobile featured authentic details such as individually sculpted stitches, custom-fabricated lace grommets, realistic shoelaces made of...