Best vehicle design Archives - Page 7 of 11 - Event Marketer
Royal Caribbean’s Inflatable Cruise Ship Docks at Events
The laws of physics mean nothing to the marketers at Royal Caribbean, who set out to not just take the cruising experience on the road, but the actual cruise ship as well. Snap Marketing answered the call with an eye-popping inflatable version of a cruise ship on wheels, a mobile ship that “docked” at events and...
EA Packs Gameplay, Green Screen into a Mobile Hub
Electronic Arts wanted to take high-def video game sampling beyond the standard retail and shopping mall experiences. So was born The Hub, an 18-wheel mobile tour that EA took to music festivals, community events, sporting matches and theme parks throughout the UK and Ireland last summer. The Hub was based on a tri-axle step framed...
Wrigley Visits Hispanic Markets with Family Interactives
To target the Hispanic market, Wrigley created the Planeta Wrigley tour that visited festivals across the country. The goal: sampling and to create brand affinity by tapping into this market’s passion for music, technology and sports. Targeting kids and families, the tour was divided into two zones—Orbit and Eclipse domes—created to keep consumers interactive as a...
Chrysler Goes Golfing with a Double-Decker Mobile Showcase
With a corporate tagline like “Engineered Beautifully” and a top-shelf brand like Chrysler, the mobile vehicle had better be good. George P. Johnson and Craftsmen delivered with a one-of-a kind, double-decker mobile showcase that used cutting-edge interactives to pack ’em in below and—an industry first—a hydraulic-powered, 40-person observation deck to keep ’em happy above. From...