Best vehicle design Archives - Page 8 of 11 - Event Marketer
W.L. Gore & Associates Takes Gear Demos to the Mountain
Educating the public about outdoor technologies can only be done if, well, it’s taken outdoors. And W.L. Gore & Associates, a windproof, waterproof and breathable fabric technology company, wasted no time. It hit the road on the Know What’s Inside tour to promote its Gore-Tex and Windstopper products. Its target was clear: outdoor and extreme...
Crystal Light’s Truck Puts the Dazzle in Diet Drinks
Crystal Light had a reputation for being just a dieter’s drink, so to spark a major shift in consumer perception the brand launched its first-ever mobile tour. At the heart of the initiative was a small yet mighty box truck that opened up into a dazzling, multi-sensory environment designed to appeal to the brand’s female,...
Beneficial Leverages Gamification to Draw Consumers
The Beneficial Driver’s Seat tour zoomed into 18 NASCAR racing venues, entertaining visitors with a variety of interactive elements. The 60-foot-by-70-foot environment featured motion-based racing simulators, which allowed four drivers to compete head-to-head in replica cockpits, while a Flagman Stand let visitors pose for branded photos while waving a checkered flag. A video presentation showed...
Sony Targets Gamers with the Playstation Experience
Sony took its PlayStation and PSP gaming systems out on the road and into the hands of gaming enthusiasts with the PlayStation Experience, a 45-week national tour targeting large-scale lifestyle events such as auto races and music festivals. The 72-foot customized tractor trailer was decked out with 26 gaming stations, custom-built stainless steel gaming kiosks,...