Best vehicle design Archives - Event Marketer
Roche’s Mobile Tour Features a Virtual Lab on Wheels
As a follow-up to its successful Roche Diagnostics’ mobile tour program, Roche created a similar experience for its newly acquired Ventana Medical Systems brand as a marketing and educational engagement for potential and current customers. Launched at the brand’s national sales meeting in 2016, the unit travels to full-sized hospitals and small clinics to connect...
Thomas’ Tasty Mobile Tour Features a Rolling Toaster
What better way to “toast” the most important meal of the day than with a giant toaster on wheels feeding the hungry hoards at festivals, events and retailers in 18 cities—building awareness, increasing loyalty and engaging potential new consumers along the way. That’s exactly what The Breakfast Like No Other Tour cooked up for Thomas’...
State Farm’s Tiny Roadhouse Scores With Tailgaters
State Farm’s Roadhouse, a custom, fully furnished tiny house built on an extended Ford F-350 pick-up truck, reached tailgating football fans at NFL stadiums and promoted its message that policyholders can save money by combining their home and auto insurance with State Farm. Through multiple stops and more than 15,000 engagements to date, the Roadhouse...
Comcast Employs a Three-Pronged Sponsorship Strategy
As the official entertainment provider of NASCAR, XFINITY wanted to get fans’ motors running while demonstrating the power of its X1 Entertainment operating system. With a three-pronged activation strategy that targeted consumers at home, at the racetrack and on the go, the brand kicked things into high gear at 13 different NASCAR races with its...