Author archive for Rachel Boucher
Three Offbeat Festivals With Vibrant Fan Bases
Mobile tours are hitting the road, musical festivals are tuning up and, well, most eyes are on the World Cup. But if you’re looking for an escape from the expected this summer, we’ve got a few events worth a second glance. The first capitalizes on a click-bait-worthy trend with an artful twist; the second, on...
Inside Good Housekeeping’s Fresh Platform for Advertisers
It has to be a pretty sweet deal for consumers to step into an event footprint and the first thing they get is the goody bag. No waiting for the party to end to get the favors. Boom! Freebies. But at Good Housekeeping’s Spring Fling in Grand Central Terminal’s Vanderbilt Hall on April 29, this...
On The Ground at The Country Living Magazine Fair
Country Living magazine hosted the mother of all shopping, cooking and crafting fairs over the June 6-8 weekend in Rhinebeck, NY, at the Dutchess County Fairgrounds. The fair, one of three the magazine is hosting this year, offered artisanal food, more than 200 vendors of antiques, gifts, home décor and jewelry, as well as cooking...
Five Design Strategies from YouTube’s ‘Angry Birds’ Pop-Up Bakery
YouTube today is more than a video-sharing platform. People watch YouTube like they would TV and follow episodes of their favorite ordinary-people stars, like No. 1 baking host Rosanna Pansino. She creates themed baked treats on her channel’s series “Nerdy Nummies,” which boasts some 1.6 million fans, and is one of three stars the platform...