Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • Uber partnership
    B-to-C Events

    Seven Tips For Shifting An Uber Partnership Into Drive

    Call them the partner of the year and it might be an understatement. From Banana Republic and Bud Light to Doritos and dozens of others, Uber has become a valuable partner for amplifying event marketing campaigns. “They’re everybody’s darling at the moment,” says Bill Bergofin, svp-marketing at NBC Sports, which in August leveraged Uber to […]

  • smart home lowe's ces
    B-to-B Events

    Step Inside Lowe’s CES Iris Smart Home Exhibit

    Lowe’s home improvement store made a dramatic statement in the smart home category at the International Consumer Electronics Show. Promoting its Iris home management tech solution, the brand built a two-story, 2,000-square-foot house exhibit on the show floor. Complete with six rooms, a private second-floor meeting space and a merchandise wing, the exhibit accommodated 30 […]

  • mophie CES exhibit strategy
    B-to-B Events

    Mophie’s CES Exhibit Strategy Holds A Secret

    On the outside it looked like a giant black box, but Mophie’s International CES exhibit strategy centered on one big secret: a 1920s-themed speakeasy. It was located inside the 40-foot by 70-foot booth and featured a full bar, bartender (wearing suspenders and a bow tie), plush lounge chairs and tables—an oasis for the mobile battery […]

  • Mophie’s Speakeasy at CES 7.5
    Photo Gallery

    Say The Password: Mophie’s Speakeasy at CES

    On the outside it looked like a giant black box, but Mophie’s International CES exhibit strategy centered on one big secret: a 1920s-themed speakeasy. It was located inside the 40-foot by 70-foot booth and featured a full bar, bartender (wearing suspenders and a bow tie), plush lounge chairs and tables—an oasis for the mobile battery […]

  • food and beverage trends
    B-to-C Events

    Food and Beverage Trends: What’s Cookin’ For 2015

    In this age of fickle foodies and Top Chefs, event attendees are expecting a certain kind of experience when satisfying their appetites. It appears food and beverage trends are following suit. Event marketers are incorporating exotic ingredients, as FX did for a horror-themed release party. Hosting pop-up dinners, such as Acura’s white party in Brooklyn. […]