Author archive for Kait Shea
The Brief: Pizza Rentals and Zen Carriages
This week’s hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages.
Experience Design Inspo: Scenic Environments from Disney, Amway and More
From Benjamin Moore’s “Cinnamon Slate” to Pantone’s “Mocha Mousse” to BEHR’s “Rumors,” picks for 2025 color of the year are a range of moody-meets-earthy tones that may inform event design and décor decisions in the year ahead. With Q1 rapidly chugging along, we rounded up a few more experience design ideas worth adding to your...
NRF 2025 Ideas: Four Experiential Tactics We Loved
They call NRF “Retail’s Big Show” for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. During our spin around the Javits Center this year,...
The Brief: Ice Festivals and Big Rings
This week’s hot takes on hot topics in experiential marketing cover ice festivals, true crime spas and Big Rings.