Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

CES 2026
AI-Driven Keynotes: Four Tips from AMD’s Cutting-Edge Production at CES

January 28, 2026

Brands across every industry and discipline are laser-focused on harnessing AI, but as one of the world’s biggest chipmakers, AMD has some serious skin in the game. So when the company delivered a keynote at CES 2026 to position itself as a leader within the AI ecosystem and illustrate how its technologies are already driving […]
B-to-C Events
The Brief: Scent Labs and Hotdog Races

January 26, 2026

This week’s hot takes on hot topics in experiential marketing cover scent labs, Pinterest Platz and hotdog races.
B-to-B Events
B-to-B Attendees are Demanding More Value—Eight Brand Marketers Weigh In

January 23, 2026

It’s a good problem to have. With the event industry thriving and market forecasts pointing to sizeable growth, the vast array of conferences and meetings to choose from has made attendees more judicious than ever about where they’ll spend their precious time and money. In response, event marketers have been digging deep to build the […]
B-to-C Events
The Brief: Tarot Readings and Time Banks

January 21, 2026

This week’s hot takes on hot topics in experiential marketing cover Teyana Taylor tarot card readings, a Spring Rush campus campaign and the 30 Minute Time Bank.
B-to-B Events
Talking Shop: Seven Exhibit Trends Spotted at NRF 2026

January 16, 2026

Upon arriving at NRF 2026, the exterior of the first booth we encountered said it all: “Lead with experience.” It was a message from Toshiba that was widely shared by exhibitors and panelists across Retail’s Big Show, as retailers grapple with balancing human connection and the proliferation of AI. Held Jan. 11-13 at New York’s […]