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B-to-B EventsB-to-B Attendees are Demanding More Value—Eight Brand Marketers Weigh In
It’s a good problem to have. With the event industry thriving and market forecasts pointing to sizeable growth, the vast array of conferences and meetings to choose from has made attendees more judicious than ever about where they’ll spend their precious time and money. In response, event marketers have been digging deep to build the […]
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B-to-C EventsThe Brief: Tarot Readings and Time Banks
This week’s hot takes on hot topics in experiential marketing cover Teyana Taylor tarot card readings, a Spring Rush campus campaign and the 30 Minute Time Bank.
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B-to-B EventsTalking Shop: Seven Exhibit Trends Spotted at NRF 2026
Upon arriving at NRF 2026, the exterior of the first booth we encountered said it all: “Lead with experience.” It was a message from Toshiba that was widely shared by exhibitors and panelists across Retail’s Big Show, as retailers grapple with balancing human connection and the proliferation of AI. Held Jan. 11-13 at New York’s […]
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B-to-C EventsThe Brief: Frozen Cities and Sky-High Sports
This week’s hot takes on hot topics in experiential marketing covering frozen cities, nostalgic bike rides and Lacoste's sky-high padel play.
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B-to-C EventsExperiential Marketing Trend of the Week: Creature Comforts
Last week at CES 2026, our editors noted a distinct move away from the spectacles and theme-park-style thrills of the past, and towards cozier brand environments. The landscape served as yet another signal that a larger, industry-wide paradigm shift is at hand, with both business and consumer attendees increasingly seeking out creature comforts and opportunities […]