Author archive for Kait Shea
Eight Brands Weigh in on the Value of Events
For event marketers, it’s easy to recognize the value of executing live events. From earning customer loyalty to increasing ROI, the benefits of creating face-to-face experiences are vast. To get a more in-depth understanding of why live events have become such a crucial part of the marketing mix, we asked eight brand marketers to weigh...
Six Strategies for Designing Events Built for the Whole Family
Creating family-friendly events can be complicated. It’s essential to keep the kids engaged, but equally important to illustrate your brand’s value proposition to parents. Maintaining this balancing act while creating memorable experiences is a tricky process, but as you’ll see in the following examples, some brands have it down to a science. Here we offer...
Beam Suntory Offers Travelers a Shot of Bourbon Education
As bourbon consumption continues to boom in the U.S., Beam Suntory has been busy infusing consumers with its passion for the spirit and educating them on the nuances of the category. The brand recently wrapped Bourbon Legends, a pop-up at Terminal 4 in John F. Kennedy International Airport that aimed to provide travelers with an...
Weeklong Engagements Fuel AT&T’s All-Star Game Sponsorship
Gamified voting experiences, a free outdoor concert and a strong influencer strategy helped AT&T score with soccer fans before, during and after the Major League Soccer (MLS) All-Star Game in San Jose, CA, on July 28. As an MLS partner and presenting sponsor of the All-Star Game, AT&T knew its presence had to be bold...