Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • Kitchen & Bath Industry Show: LG Packs Vignettes and Mini Events into a Multi-Level Dwelling
    B-to-B Events

    Kitchen & Bath Industry Show: LG Packs Vignettes into a Multi-Level Dwelling

    It’s not easy to make a house a home, but LG managed to do just that at the 2018 Kitchen & Bath Industry Show (KBIS) in Orlando, where it earned the Best Booth award in the large booth category. Equipped with a large-scale, multi-level dwelling designed to look and feel like a real house, LG […]

  • CES 2018: How Honda Demonstrated the Softer Side of Robots
    B-to-B Events

    CES 2018: Honda Showcases the Softer Side of Robots

    Think of Honda and, typically, automobiles and motorcycles come to mind. But with an array of new mobility solutions and partnerships outside of the automotive space, the brand leveraged its 80-foot by 80-foot booth at CES (Jan. 9-12 in Las Vegas) to showcase its vision for 2030—a society where humans and robots work in unison […]

  • Delta Farewell Tour: Bidding Adieu to the Iconic 747
    B-to-C Events

    Delta Bids Farewell to its Iconic 747 With an Epic Retirement Tour

    It was a sendoff fit for the world’s greatest rock band. Four cities in four days. Vintage memorabilia. Weeping attendees at every stop. The rock star in question? Delta’s sole remaining Boeing 747, the aircraft that changed how the world travels. To celebrate the iconic jetliner before its retirement, Delta rolled out a four-day “All […]

  • CES 2018: Spotify's 360-Degree Campaign Positions the Brand as a Platform Where ‘Culture Happens’
    B-to-B Events

    CES 2018: Spotify Positions Itself as a Platform Where ‘Culture Happens’

    In the 10 years since Spotify was founded, one thing has become clear to the brand: culture happens on Spotify. The digital music service took that mantra to heart this year at CES, the world’s largest consumer electronics show and a tent-pole event that helps the brand set the stage for what’s to come in […]

  • Tips for Kid-Friendly Events
    B-to-C Events

    Three Tips for Activating Kid-Friendly Events

    Educational Components and Friendly Competition Lead the Way   When it comes to catering to family-friendly audiences, some say that the need to appeal to a more wholesome crowd can be limiting. We beg differ. Whether your company caters to kids or you’re simply targeting a family-oriented demo, we’re here to help you trade those […]