Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

B-to-C Events
Augmented Reality: Five Brands Leveraging AR Apps to Blend the Online and In-Store Shopping Experience

January 12, 2018

The modern retail landscape is complicated, to say the least. Traditional brick and mortar brands are working hard to enhance the in-store experience, but beefing up their ecommerce simultaneously. Online retailers are reaping the benefits of offering quick and convenient digital shopping, but also placing greater importance on delivering face-to-face experiences, like pop-up shops, to […]
Advertorial
Now Hiring… The 2018 Dream Team: Nominate Yourself or a Colleague

January 10, 2018
B-to-C Events
Eight Multisensory Event Strategies That Will Give Your Attendees All the Feels

January 10, 2018

It sounds so simple on paper—if you want to make an authentic connection with an attendee, all you have to do is provide them with a memorable experience. It’s a concept that the majority of event marketers would agree is much easier said than done, but by leveraging multisensory experiences, some brands are getting a […]
B-to-C Events
This Augmented Intelligence Platform Helps Event Profs Stay Ahead of the Storm

January 9, 2018

It’s happened to just about everyone in the industry. Every detail of your outdoor event, right down to the last color-coded napkin, is in place when the weather suddenly takes a turn for the worse—and panic sets in. If you’ve been there before, we feel you. But the fact is, event marketers don’t have to […]
B-to-C Events
Social Media Tip of the Month: Boomerang

December 28, 2017

From GIFs to Vines, today’s social media feeds are chock full of motion. Static photos have been ditched in favor of more engaging media—and brands are catching on.