Kait Shea

You may be familiar with the pop culture phrase “treat yo self,” but you’ve likely never seen it brought to life the way Mars Wrigley Confectionery did just in time for Galentine’s Day (an unofficial holiday celebrating female friendship that falls on Feb. 13) and Valentine’s Day. The corporation, best known for its candy brands, […]

In an age when goldfish have longer attention spans than humans, getting consumers to notice a brand’s marketing efforts is challenging, to say the least. But fortune favors the bold, as they say, and event marketers are taking the adage to heart, producing striking experiential stunts that cause even the most distracted of consumers to […]

For many of us, the month of February conjures up thoughts of bleak days, frigid nights and general feelings of dread (shout-out to our fellow East Coasters), but for NBC it was the most exhilarating 28 days of the year. The network aired both Super Bowl LII and the 2018 Winter Olympics, two of the […]

American Express forges connections with cardmembers and potential customers by delivering experiences that speak to passion points like art, music and sports. From Feb. 16-18, the brand took the approach to NBA All-Star Weekend in Los Angeles, where a series of basketball-centric installations supplemented by cultural and artistic components offered fans a unique perspective on […]

How primal instincts affect consumers’ purchasing behaviors   In Decoding the Irrational Consumer, author Darren Bridger uses neuromarketing data to reveal how consumers’ primal instincts affect their decision-making process and how to use those insights to influence their brand loyalty and purchasing behaviors. In the following excerpt on heuristics—a concept derived from behavioral economics defined […]