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B-to-C EventsThree Tips for Activating Kid-Friendly Events
Educational Components and Friendly Competition Lead the Way When it comes to catering to family-friendly audiences, some say that the need to appeal to a more wholesome crowd can be limiting. We beg differ. Whether your company caters to kids or you’re simply targeting a family-oriented demo, we’re here to help you trade those […]
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B-to-C EventsWake up and Smell Eight Strategies for Brewing a Coffee Experience
Coffee, java, joe, mud—whatever you want to call it, you’re in the minority if it’s not part of your intake these days. For many coffee lovers, this comes as no surprise—latte art has evolved from simple heart shapes to masterful recreations of artworks like van Gogh’s The Starry Night, there’s an entire festival dedicated to […]
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B-to-B EventsNew Year, New View: More Inspiring Insights from the 2017 Dream Team
What are some of the things a good event marketer prioritizes in their programs? Aside from being motivators and team leaders, B-to-B Dream Team members have an eye for that special ingredient that makes their events stand out,.
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B-to-B EventsCES 2018: Twitter Commons Features Conversation and Cultural Relevancy
Tucked away in the farthest reaches of The Cosmopolitan, far from the clamor of attendee chatter and countless buzzing gadgets, Twitter once again offered a serene home away from home amid the world’s largest consumer electronics show. For a fourth year, from Jan. 9-12, the social media platform transformed its CES footprint into Twitter Commons—an […]
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B-to-B Events#CESblackout2018: How Four Clever Brands Found a Way to Shine in the Dark
When the electricity went out at CES shortly before 11:30 a.m. on Jan. 10, the irony was lost on no one. The world’s largest consumer electronics show is hardly the place you’d expect to encounter a power failure, yet the Las Vegas Convention Center’s Central and South halls went dark for over two hours due […]