Kait Shea

For many of us, the month of February conjures up thoughts of bleak days, frigid nights and general feelings of dread (shout-out to our fellow East Coasters), but for NBC it was the most exhilarating 28 days of the year. The network aired both Super Bowl LII and the 2018 Winter Olympics, two of the […]

American Express forges connections with cardmembers and potential customers by delivering experiences that speak to passion points like art, music and sports. From Feb. 16-18, the brand took the approach to NBA All-Star Weekend in Los Angeles, where a series of basketball-centric installations supplemented by cultural and artistic components offered fans a unique perspective on […]

How primal instincts affect consumers’ purchasing behaviors   In Decoding the Irrational Consumer, author Darren Bridger uses neuromarketing data to reveal how consumers’ primal instincts affect their decision-making process and how to use those insights to influence their brand loyalty and purchasing behaviors. In the following excerpt on heuristics—a concept derived from behavioral economics defined […]

The 2018 Grammy Awards featured performances by some of the country’s greatest musicians, but Absolut’s pre-Grammy event at an intimate music venue in downtown Manhattan was an experience design showstopper in its own right. To promote its Absolut Lime product and celebrate Open Mic Project campaign, the brand and content partner Spotify on Jan. 25 […]

It takes something remarkable to stop New York City commuters in their tracks, and on Feb. 12, Chobani was the one bringing travelers to a halt. To promote its 10th anniversary, the Greek yogurt brand installed a digital fruit tree in the center of Grand Central Terminal’s Vanderbilt Hall, where consumers were invited to interact […]