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Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

B-to-C Events
Millennial Marketing: McDonald’s Makes Dreams Come True With an Adult Playscape at ComplexCon

December 6, 2017

It’s no secret that millennials are receptive to nostalgia marketing, so when McDonald’s unveiled an adult playscape at pop culture festival ComplexCon (Nov. 4-5), it’s safe to say attendees were lovin’ it. From a tricycle racetrack to old school arcade games, the brand’s Snac ’N Play activation hit home for a host of young consumers […]
From Around the Web
How Coach Co-Created a Campaign With Gen Z Communities Around the World

December 4, 2017
From Around the Web
Macy’s is Celebrating Key Celebrations in a Year-Long Event Marketing Push

December 4, 2017
From Around the Web
Why American Express Launched an Insanely Tiny Airport Lounge With Only 33 Seats

December 4, 2017
B-to-C Events
Sephora Launches Rihanna’s Makeup Line With the World’s First Live-Created Fan Film

November 29, 2017

It’s not often that Rihanna fans feel like celebrities when they’re in the presence of the pop sensation, but for the launch of the singer’s globally anticipated makeup line in collaboration with Sephora, a lucky group of 180 hand-selected fans and influencers felt like superstars. Taking over Madrid’s Callao Square, the brand celebrated the unveiling […]