Author archive for Juanita Chavarro Arias
Clearing the Air: Expert Insights on the SEC Climate Rule and Attendees’ Evolving Perceptions
Sustainable event strategist Marley Finnegan sheds light on emissions and the SEC’s proposed climate risk disclosure rule Momentum around sustainability continues to build, as consumers, particularly millennials and Gen Z, are paying close attention to values-based brand actions now more than ever. While organizations are taking environmental considerations to heart in their decisions, missions and...
In its Post-Pandemic Return, Mattel’s ‘Party on the Pier’ Zeros in on Storytelling
Mattel marked its 23rd year as presenting sponsor of “Party on the Pier,” UCLA Mattel Children’s Hospital’s single largest fundraising event, hosted Nov. 6 at Pacific Park on the Santa Monica Pier. The sold-out, in-person event raised more than $1.2 million in unrestricted funding to go toward research programs and serving critically ill children and...
Podcast: What You Need to Know About Sustainability in 2023
Sustainability continues to be top of mind among today’s event marketers, as attendees and consumers, particularly millennials and Gen Z, increasingly keep tabs on how brands are showing up and acting eco-consciously. From menus to venues, planning an event encompasses myriad choices that can affect its overall footprint, so what should event professionals consider to...
Deadfellaz Connects its NFT Community IRL through DeadZone LA
Taking over downtown Los Angeles, DeadZone LA, a one-night-only event in October, transformed Skylight ROW DTLA’s industrial landscape into a post-apocalyptic basecamp among factory ruins set in the world of Deadfellaz. The Web3 brand—which was born from a 10,000-piece NFT collection of zombie characters released in 2021—invited the Deadfellaz community (known as the Horde), fellow...