-
B-to-C EventsFrom Barilla to Duracell, F1 US Grand Prix 2025 Draws New Brand Activations in Austin
Everything’s bigger in Texas, and Formula 1 is no exception. A staple on the F1 calendar since 2012, the Formula 1 MSC Cruises United States Grand Prix welcomed 380,000 attendees to the Circuit of The Americas (COTA), Oct. 17-19. Over the weekend, F1 announced a contract extension to host the race at the Austin, TX, […]
-
B-to-C EventsHow Your Reformer is Leveraging a Localized Experiential Strategy to Break into the U.S.
Breaking into a new market isn’t easy. Add in the factor that the new market is thousands of miles away from HQ, and it’s even trickier. Enter: Australian wellness brand Your Reformer, which is coming off its first year in the U.S. The launch has been full of learnings and successes that founder Emma Stallworthy […]
-
Trend of the WeekExperiential Marketing Trend of the Week: Hotlines
The days of the landline are long gone. Pay phones are a rarity. And kids today don’t know what a rotary phone is. But with the takeover of digital communication, there’s now a kind of novelty to the phone call that brands are capitalizing on this year. Enter: the hotline. Not just for information, emergencies […]
-
B-to-C EventsNine More Brands Popping up at College Campuses This Fall
Last month, we rounded up five mobile tours that pulled into college campuses to capitalize on the hype around back-to-school season. Now that classes are in full swing, brands are still making their way around the country to reach Gen Zers where they are and offer some respite from studying for midterms. From makeup moments […]
-
B-to-C EventsHow Lego’s Multicity ‘Off Track’ Activation Drove Formula 1 Hype Among Kids and Families
In a partnership launched with Formula 1, the Lego Group went full throttle to integrate its brand into the sport. Its family-friendly “Build the Thrill” activations popped up at U.S. F1 races, with the first taking place at the Miami Grand Prix, followed by Austin, TX, and Las Vegas. But Lego also went “off track” […]