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B-to-C EventsEspolòn Tequila Launches a New Premium Product with a ‘Crystal-Clear’ Pop-up Experience
In Mexico, cenotes are natural wonders—sinkholes among age-old caves with crystal-clear waters where adventurers can swim, scuba dive and relax. For the U.S. launch of its new premium product, Cristalino, Espolòn Tequila wanted to draw attention to its roots in Los Altos de Jalisco, Mexico, by recreating the idyllic atmosphere of the Yucatán Peninsula’s cenotes […]
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B-to-C EventsFOX Leans on Fandom Strategies and Transactions with a ‘Monarch’ Series Pop-up
Kicking off with original song “American Cowgirl,” bedazzled cowboy hats and plenty of multigenerational family drama, FOX Entertainment’s “Monarch” heralds in a new country music dynasty. To draw viewers into the world of the new scripted series led by Susan Sarandon, who plays matriarch Dottie Cantrell Roman, FOX activated a pop-up shop that brought Austin, […]
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B-to-C EventsHow Shipt Got a Jump on Back-to-School Shopping with a Bright Green Bus
Same-day delivery app Shipt put its own spin on a ubiquitous back-to-school symbol—the yellow school bus—with the launch of a mobile tour designed to demonstrate the ease of ordering school supplies through its service. Anchoring the tour—which visited New York City, Boston, Philadelphia and Baltimore from July 20 to Aug. 2—was a branded bright green […]