Author archive for Jessica Heasley
How Brands are Turning to Events to Engage Baby Boomers
Iconic rocker Mick Jagger is one. So are big screen hunks like Viggo Mortensen and Richard Gere. And sex symbols like Jamie Lee Curtis, Christie Brinkley, Kerry Smith and Madonna. Yep the over-50 set doesn’t look like it used to Mavis. Baby boomers (those born between 1946 and 1964) are not only looking younger and living...
Brands Squat Outside Film and Music Festivals to Save Money
Independent music and film festivals like South by Southwest and the Sundance Film Festival are unique engagement platforms with a seemingly unstoppable trajectory for growth. They attract an eclectic mix of A-list and emerging artists musicians filmmakers and actors. They provide hip and unconventional backdrops for media coverage. And they lure trendsetting consumers VIPs and industry...
HP goes virtual
For a technology brand with the word “invent” as its slogan an early foray into the world of virtual events may not seem like much of a stretch. It was Bill Hewlett and Dave Packard after all who first staked out territory in Silicon Valley in 1939 founding one of the most successful high-tech companies...
Leveraging Social Media
Facebook has more than 150 million monthly active users. Twitter visits have skyrocketed 1 400 percent in the past year. And according to a recent Nielsen report the time consumers spend on social networks has increased 73 percent since 2008. Yes social media is exploding all around us. Even our moms are giving it a...