Author archive for Jessica Heasley
Cruise Lines are Emerging as Loyalty-Building Event Channels
Photo and video activation grows more fun for attendees and more flexible for marketers The ways to get involved are as diverse as the destinations themselves. Affluent adventurers can try out Pentax cameras among the glaciers in Alaska. American Express cardholders can get exclusive tickets to a food and wine cruise that sails from New...
Official Days Can Forge Ties with Local Citizenry
Government proclamations aren’t just for recognizing causes anymore Secretaries day. Earth Day. Leif Erickson Day. (We don’t get that last one either.)
25 Tips for Keeping Event Staffers Happy and Motivated
25 tips for keeping your top event staffers happy and motivated It’s 110 degrees in the shade with four hours to go and your brand ambassadors are still working the footprint like their lives depended on it. They’re engaging attendees they’re flashing their pearly whites and they’re making your brand look good. Real good. Is...
Event Design on a Dime
Whether you’re managing design and fabrication in-house from soup to nuts or farming out the whole shebang to the hipsters with the designer glasses cutting costs ultimately comes down to you. What to do to stay current in the eyes of a discriminating public when funds are running low? Before you send your design budget...