Author archive for Jessica Heasley
CicsoLive! Meets Technology Challenge
High-tech brands are known for innovation. But behind the scenes at Cisco’s biggest annual user event, CiscoLive!, technology played an entirely different role—as a strategic partner.
Love Shack: Costa Del Mar Makes Good
Sunglasses brand Costa Del Mar has been a friend of the environment since 1986 when the company became the first official supplier of polarized sunglasses for conservation organization NOAA, the National Oceanic and Atmospheric Administration. Since then, the brand has become a top supplier of shades and gear for anglers, boaters and adventurers alike, as...
Mountain Dew Grabs Grand EX
It’s been five years since Time magazine named “You” its person of the year. And since then, the spirit of consumer empowerment has shown no signs of slowing down. While many marketers have preached the benefits of “turning the brand over to consumers,” one brand has been rather busy turning its entire marketing mix over...
Brand Sponsors Stick to the Sports
Several sponsoring brands skipped the custom activations and lent their names to a series of full-scale baseball challenges set up throughout the fan experience: