Mountain Dew Grabs Grand EX - Event Marketer

Mountain Dew Grabs Grand EX

It’s been five years since Time magazine named “You” its person of the year. And since then, the spirit of consumer empowerment has shown no signs of slowing down. While many marketers have preached the benefits of “turning the brand over to consumers,” one brand has been rather busy turning its entire marketing mix over to them. For Mountain Dew, consumers aren’t just a target audience—they’re the brand’s chief marketing officers.

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