Author archive for Event Marketer
People Attend Events, But They Join Communities
The ways people choose to engage with and show up for events has reoriented…
A New Experiential Commerce Model is Delivering for Tier 1 Brands
How we are defining and measuring value has undergone an extreme makeover...
Introducing the 2022 Dream Team… The Sharpest Minds in B-to-B Events
For b-to-b event marketers in 2022, work is a complex balancing act. They are charged with creating a fresh experience for in-person attendees while delivering in virtual.
Forget the Next Normal, Bring on the New Now: Experiential Marketing Has Changed
The world has changed. Humans have changed. And event strategies have changed along with them…