Event Marketer

Event Marketer magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing.
  • 2023 Fab 50: Executive Perspectives with Hargrove

    BUILT FOR BELONGING: INNOVATIONS IN DESIGNING INCLUSIVE EVENT SPACES –Christine Kiesling, VP, Customer Experience, Hargrove   The evolution of event design has shifted; creating experiences that foster belonging and inclusivity is non-negotiable. As event professionals, it’s crucial to understand how to design exhibits and event spaces that not only captivate but also make everyone feel […]

  • 2023 IT List: Inside August Jackson

    IT’S NOT A THEME, IT’S A BRAND: HOW ONE SALES TEAM USED THEIR INTERNAL BRAND TO DRIVE UNITY THROUGH CHANGE When it comes to creating experiences that shift cultures and inspire teams, clients turn to August Jackson. We recently helped a large global client catapult through major change by creating a campaign and national sales […]

  • 2023 IT List: Inside Red Velvet

    FRESH BLOOD: Why we are investing in the Gen Z workforce A thought piece by Red Velvet Born between the mid-1990s and early 2010s, these emerging professionals are not just another wave of fresh blood; they’re a tidal shift in workplace dynamics. If you’re looking at your team and haven’t considered the Gen Z factor, […]

  • 2023 IT List: Inside All Terrain

    POWERED BY EXPERIENCE All Terrain experiences are people-centered, digitally integrated and socially amplified. All Terrain is a global strategic marketing agency leading with experiential. They create award-winning consumer campaigns that drive measurable business results for their clients. What started as an all-terrain sports content series in 1998 turned into the first female-led experiential marketing agency […]

  • 2023 IT List: 2Heads Case Study

    CAMPAIGN: THE DISNEY BUNDLE PAVILION AT D23 EXPO CLIENT: DISNEY+, HULU & ESPN+ AGENCY: 2HEADS The Brief | Build the Ultimate Disney Fan Experience Every two years, thousands of Disney fans descend on Anaheim, CA for the D23 Expo to experience the greatest that Disney brands have to offer and immerse themselves in their favorite […]