Author archive for Event Marketer
Full Coverage: The 2018 Experience Design & Technology Awards
Hey Hollywood, you’ve got some competition. While elaborate sets, high-tech special effects and actors are all key ingredients of box office-busting films, the experiential marketing industry, in business and consumer events, alike, is writing its own script.
Q1 Huddle: Inspiring Insights from the 2018 Dream Team
We’re building our new Dream Team—now accepting nominations for our fourth-annual recognition initiative focused on b-to-b event marketers In our conversations with the 2018 Dream Team members, we identified several priorities that leading b-to-b marketers share in creating attractive and dynamic event experiences for their respective audiences. Among them: Being laser-focused on customers, innovating in...
Women in Events: Inspiration and Advice From our Second Annual Agency Roundtable
Ask anyone who has been in this business for a few years and they will tell you: experiential marketing isn’t for the meek, the weak or those with an aversion to the occasional all-nighter. Indeed, this industry serves up challenges, stress and the thrills of an event well executed in equal measure, regardless of your...
Gallery: Over 1,000 Women Gather Across 12 Markets for Women in Events Week
From the East Coast to the West Coast to the Midwest, Northwest and Southeast, the Women in Events program officially went nationwide this year, engaging nearly 1,000 women in 12 markets, Oct. 22-25. Women in Events Week offered Airbnb networking excursions, educational seminars, trend-watch workshops, networking meetups, supper clubs and much more. Networking meetups took...