Event Marketer

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WE ARE STREET FACTORY Headquartered in a restored machine shop, Street Factory Media has been pulling off experiential stunts and creative out-of-home media installations throughout the country for the past 20 years. We are a fully integrated experiential shop with an in-house fabrication facility staffed by a team of artists, fabricators, designers, strategists, planners, producers, […]

Artificial intelligence presents optimal avenues for working smarter—not harder—to meet event timelines, budgets and expectations The topic on every event marketer’s tongue is how artificial intelligence will impact business. The technology promises to transform workflows and,ultimately, experiences, by elevating content creation, streamlining internal meetings and processes, rapidly analyzing data and accurately conceptualizing event spaces, says […]

CAMPAIGN: LAUNCH OF SPEVIGO CLIENT: BOEHRINGER INGELHEIM FABRICATOR: ACCESS TCA ANA/4A’s Guidelines for Agency Search advises: Be prepared to demonstrate that you can “play nice” with other agencies—not just within your agency family or holding company but with other agencies as well. In today’s world of fragmented media, clients often have multiple agency partners, so […]

CAMPAIGN: CORONA “PROTECT OUR BEACHES” CLIENT: CONSTELLATION BRANDS AGENCY: LEGACY MARKETING Summary: Elevating brand engagement and environmental awareness to unprecedented heights, Legacy’s groundbreaking campaign captivated the next generation of 21+ Corona enthusiasts through a shared reverence for the beach. There’s an inherent challenge in making environmental education fun in recreational spaces. This campaign ingeniously confronted […]