Author archive for Event Marketer
Seriously, What is an Experiential Activation? Inside Chicago’s e.a.t. Spots
What is an experiential activation? The phrase is reminiscent of science fiction, like the last thing one might hear prior to having memories uploaded into one’s brain. But it’s not a pitch for Total Recall, it’s a term of art used by brand marketers that’s often conflated with “brand experience” or even “event marketing.” To...
Live From EventTech 2018: What You Missed on Day Three
After 48 hours in Vegas, it’s not easy to get up and at ’em for another full day of learning, networking and demos, but EventTech attendees are a hearty breed and took on the final day of the conference with gusto. At 6:30, a second wake-up 5K gave attendees a chance to connect while they...
Winners Announced: The 2018 Experience Design & Technology Awards
The editors of Event Marketer announce the winners of the 2018 Experience Design & Technology Awards, the world’s largest—and only—recognition program celebrating the best use of design, social media and event technology to enhance live experiences. This year’s “best and brightest” were recognized at an awards luncheon at EventTech in Las Vegas. Congratulations to all...