Event Marketer

Pro tips on combating tight timelines, creating frictionless brand experiences, tapping into AI and working smarter Creativity and innovation are the hallmarks of the experiential marketing industry but event teams are more challenged than ever to continue raising the bar with less. Indeed, less time, fewer resources and persistent logistical challenges seem to be the […]

If you were working in the event industry in 2008, you no doubt recall the almost immediate impact the recession had on live events. As travel budgets were cut, so were thousands of the events that had become the lifeblood of their company’s sales pipelines. Flash forward a few years later, and the industry emerged […]

VIRTUAL PLATFORMS INDEX 2023 CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world. In 2022, AutoZone aimed to create a meaningful Vendor Experience that showcased innovative automotive products, fostered connections between […]

VIRTUAL PLATFORMS INDEX 2023 CAMPAIGN: 2022 Fan Forum CLIENT: Brentford Football Club AGENCY: BlueJeans by Verizon BACKGROUND Brentford Football Club was promoted in 2021 to the Premier League, the highest tier of English football. With in-person events resuming after a hiatus during the pandemic, Brentford was looking for a way to spark interest in their […]

CORE CAPABILITIES: Webex Events (formerly Socio) is a comprehensive event management platform for virtual, hybrid, and in-person events. We enable immersive experiences with custom virtual venues, mobile apps, live/on-demand streaming, event monetization, and interactive attendee networking. KEY FEATURES: Host engaging events with a customizable all-in-one solution, including registration, ticketing, high-production live streams, moderated Q&A, polling, […]