Event Marketer

Event Marketer’s annual guide to the industry’s top virtual products and platforms The evolution of experiential marketing has unearthed the supreme power of digital tools and platforms to expand reach and open up new pathways for engaging with today’s digitally savvy audiences. To help you narrow down who’s who and who offers what, and discover […]

Event marketers landed on the other side of the pandemic poised for a renaissance when economic hurdles began threatening to rain on the industry’s parade. Purse strings may have been cinched as a consequence, but as always, brands and agencies pulled through in brilliant form—and the campaigns honored in the 21st annual Ex Awards are solid proof.

How to use brand experiences and events to build thriving, persistent communities through a four-phased approach As audiences continue to crave the feelings of togetherness and connection that were paused during the pandemic, many event marketers are taking a broader look at their event portfolios to consider how their live experiences can become better catalysts […]

Pro tips on combating tight timelines, creating frictionless brand experiences, tapping into AI and working smarter Creativity and innovation are the hallmarks of the experiential marketing industry but event teams are more challenged than ever to continue raising the bar with less. Indeed, less time, fewer resources and persistent logistical challenges seem to be the […]

If you were working in the event industry in 2008, you no doubt recall the almost immediate impact the recession had on live events. As travel budgets were cut, so were thousands of the events that had become the lifeblood of their company’s sales pipelines. Flash forward a few years later, and the industry emerged […]