Author archive for Event Marketer
Event Marketer Joins Forces with the Experiential Marketing Measurement Coalition
Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition.
2024 Agency Roundtable: Executive Perspectives, Part 1
For many event professionals, 2023 was the most promising comeback year that only kind of came back.
2024 Agency Roundtable: Executive Perspectives, Part 2
In this second installment of our new-year discussion series, produced in collaboration with leading staffing agency Encore Nationwide (read part one here), Event Marketer sits down with another panel of veteran experiential marketing executives.
On With the Show: Industry Insights and Words of Wisdom from Leading Agency Women
Grab a seat at the table with a group of Women in Events who are running the show on the agency side of the biz. In the following Q&As, industry powerhouses share their best career decisions, the trends that have their attention, how their respective organizations differentiate themselves and what it’s really like to be...