Event Marketer

WE’VE SEEN A WAVE OF UPGRADED EXPERIENCES. WHAT/WHO DO YOU THINK IS DRIVING THAT? We give a big nod to our event agency clients who design incredible event experiences, as they’re the ones who are upping the ante for end brands by creating events that are more remarkable and sophisticated than ever before. They’re taking […]

For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. There’s nothing else like it. Six Surveys in One Report. Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows. Fortune 1000 Insights. From spending, […]

30 Brand-side Event Marketers Changing the Game for Us All—One Event at a Time The event industry has always been, by definition, a people business. And what our people are seeing is that certain people at certain brands are making big lifts for their companies and, as a result, for the entire industry. There are […]

The experiential marketing industry was built on the perception of impermanence. Early event marketers chased moments, designed one-off activations and pop-ups, and relied on tents for shelter as affordable and logistically viable options for the outdoors and the timeline. But the industry has grown up, and so have the clients and their expectations. As clients […]

We spend a lot of time at the EMMC talking about why measuring events and experiences is important. And we try to focus on the metrics that matter most.