Event Marketer

Event Marketer magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing.
  • Women in Events Industry Forecasters: Q&A with BeEvents

    EXPLAIN WHAT YOU DO. I deliver business solutions in the form of events. BeEvents is a full-service experiential agency. Acting as an extension of your team, we guide you through event strategy and creative design to flawless production. Our proven process delivers measurable impact and aligns with your goals. Our client roster includes Fortune 500 […]

  • Women in Events Industry Forecasters: Q&A with Trademark

    2025 Events Will Make Their Mark With Extraordinary Opening Moments Experiential marketing is changing at lightning speed––stunning opening moments, rich multi-media experiences, captivating content, and expert production are the new bar. The first few magical moments of an event are the catalyst that sets its tone, tenor, and impact. They establish the mood, create anticipation, […]

  • Women in Events Industry Forecasters: Q&A with Access TCA

    WHAT’S THE CLIFF’S NOTES ANSWER YOU GIVE YOUNG WOMEN WHO WANT ADVICE ON GETTING AHEAD IN THE INDUSTRY? Be prepared! It’s hard work! Long hours, lack of sleep, not much ‘me time’ built-in (you have to take it), and travel is glamorous until it isn’t. You can’t skip the fundamentals. There are a lot of […]

  • Women in Events Industry Forecasters: Q&A with Highmark TechSystems

    WE’VE SEEN A WAVE OF UPGRADED EXPERIENCES. WHAT/WHO DO YOU THINK IS DRIVING THAT? We give a big nod to our event agency clients who design incredible event experiences, as they’re the ones who are upping the ante for end brands by creating events that are more remarkable and sophisticated than ever before. They’re taking […]

  • EXCLUSIVE RESEARCH: EventTrack 2025

    For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. There’s nothing else like it. Six Surveys in One Report. Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows. Fortune 1000 Insights. From spending, […]