Event Marketer

The experiential marketing industry was built on the perception of impermanence. Early event marketers chased moments, designed one-off activations and pop-ups, and relied on tents for shelter as affordable and logistically viable options for the outdoors and the timeline. But the industry has grown up, and so have the clients and their expectations. As clients […]

We spend a lot of time at the EMMC talking about why measuring events and experiences is important. And we try to focus on the metrics that matter most.

Event leaders including Google dive into one of next year’s biggest accessibility trends: neuro-inclusion at events.

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires rEvolution has appointed Ross Arnold to the newly created position of Head of Europe. He most recently led the Sports & Entertainment Consulting team at Wasserman, and prior to that, […]

We’re naming the most influential experiential marketers this fall, and you’re invited to nominate them…