Author archive for Event Marketer
Full Coverage: The 2020 Experience Design & Technology Awards
Once upon a time, event technology was viewed as a “nice to have” or “if budget permits,” but it has rapidly evolved into the driving force behind some of the industry’s most spectacular campaigns. And in 2020, when we needed it most, event tech served as the backbone of countless program pivots, affording event marketers...
How to Add Tactile Experiences and Engagement To Your Virtual Meetings
Insights on delivering tailored experiential hospitality directly to attendees with a customized message…
Inside Walmart’s Attendee-curated Virtual Holiday Meeting Strategy
Jenifer Bice is senior director of event solutions at Walmart. Her co-author, Bryan Mizelle is also senior director of event solutions with the company. The 2020 U.S. Holiday Meeting was activated in partnership with INVNT. To contribute to eventmarketer.com, email Kait at [email protected]. All brand-side voices welcome. Change. Adjust. Create. Challenge. Zoom. Screen. Engage. Pivot....
Getting Real About the Power of Virtual Events
Top ten best practices and tips for producing a powerful virtual event experience…