Author archive for Event Marketer
Kraft Rolls Out Tour To Support New Bagel And Cream Cheese Line
To drive trial and sales of its new Bagel-fuls product line—bagel sticks filled with Philadelphia cream cheese—Kraft is taking the tasting campaign on the road. The nationwide sampling tour kicked off April 9 at a Times Square bagel shop that was re-branded Bagel-fuls Café where Joy Behar comedian and co-host of ABC’s “The View ”...
Wells Fargo Connects In Movie Theaters
Wells Fargo Home Mortgage a division of Wells Fargo Bank last month reached thousands of real estate professionals in 29 markets via a live simulcast held in 50 multiplex movie theaters. The simulcast launched the company’s 2008 outreach to consumers and focused on first-time home buyers low- to moderate-income and multicultural consumers with key messages...
Illy Pushes Buttons in NYC
Coffee company illy is connecting with consumers this month through an innovative pop-up space on display in New York City. The Push Button House designed by artist/architect Adam Kalkin is built within an industrial shipping container. Within minutes—and at the push of a button—the shipping container can open out onto a five-room home with kitchen...
Burger King Puts NFL Fans in the Hot Seat
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