Author archive for Event Marketer
EM All Access: Designing Events with Data, the Google Way
In this episode of EM All Access, Google Program Manager, Events Technology Chris Tillman talks about how to design better events with data.
NFL Experience: Activations at Moscone Center
About a 20-minute walk south from Super Bowl City was the NFL Experience driven by Hyundai at Moscone Center in San Francisco. This fan experience was larger than the Super Bowl 50 Host Committee’s Super Bowl City on the Embarcadero, and structured with scheduled tickets fans purchased ahead of time. EM joined the masses for Super...