Andrea Zarczynski

Art Basel at the Miami Beach Convention Center is one of the more nationally recognized fairs that attracts sponsors during Miami Art Week, but Scope Art Show, which celebrated its 20th anniversary during the events this past November and December, has become a breeding ground for experimental brand installations on the beach. Scope, also known […]

The Amazon Original Series “Harlem” tells the stories of strong Black women pursuing their dreams, so to promote the premiere, the brand activated a pop-up designed to celebrate the “sisterhood,” energy and pride of Harlem through the lens of local businesses, entrepreneurs and creators. The ticketed Harlem Ever After took place Dec. 3-4 at historic […]

It was an eventful end to 2021 for Bombay Sapphire, a brand that is embracing the emerging artist and creative community through its Stir Creativity platform. Putting the messaging that “creativity can take us anywhere” into action, the brand activated a pair of artistic disruptions, from a novel neuroaesthetics technology to reviving Manhattan’s shopping districts […]

As we begin a new year amid another pandemic surge, the industry is focused on in-person experiences that offer ease of interaction and prioritize the wellbeing of audiences. Indeed, brands have had almost two years to test and evaluate different types of programming while restrictions tightened and loosened. Here we examine a few event trends […]

What’s cooking at the best events this year? The National Restaurant Association has released its “What’s Hot: 2022 Culinary Forecast,” which reveals that the F&B industry is choosing to reset in 2022. What was in 2021 an “off-premise” and “meal-kit” focus is this year centered around sustainability and health and immunity-boosting foods. The association partnered […]