Author archive for Andrea Zarczynski

November 8, 2021

How Artist-Centric Music Experiences Are Amplifying Experiential Opportunities

Since music streaming has overtaken album sales, big-name artists like Madonna are riding the pop-up wave to connect with fans, sell merchandise and raise excitement for tours. And artist estates are following suit. In celebration of English singer-songwriter David Bowie’s 75th birthday on Jan. 8, 2022, the David Bowie Estate is hosting a free “Bowie...

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November 8, 2021

Common Ground: Stand Together Talks Immigration On National Pop-Up Tour

Stand Together, a philanthropic organization focused on immigration awareness, is taking its “Common Ground” cause marketing installation on tour. The interactive experience is in Dallas this month at the George W. Bush Presidential Center, timed with the former president’s book and portrait exhibit, “Out of Many, One: Portraits of America’s Immigrants” to support the ongoing...

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November 1, 2021

Ipsy’s ‘Glamiversary’ Event Brings Mobile Beauty to New York City

To celebrate its 10-year anniversary and bring together its community offline, subscription cosmetics service Ipsy hosted a “Glamiversary” Oct. 9-10 at Hudson Yards in New York City. Featuring activations by more than 15 partnering brands, the experience offered samplings and mini beauty services to a build-your-own Glam Bag station with bags held in an oversized...

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November 1, 2021

Pin It: Pinterest Inspires Wellness With Digital Program, Pop-Up

Inspired by user data that showed searches for “Sunday reset routine” have increased sevenfold and “destressing tips” have risen 12-fold, Pinterest launched a hybrid experience, “Havens: Invest in Rest” timed to honor World Mental Health Day on Oct. 10. The program helped introduce consumers to Pinterest’s Compassionate Search tool that directs people to stress-busting, mood-lifting...

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November 1, 2021

Date Night: HBO Max Hosts Romantic Bespoke Evenings for ‘Love Life’ Fans

Whether out on the town, or cozy at home, HBO Max believes in date night. The subscription video on-demand streaming service built excitement for the launch of Max Original “Love Life” season two with a four-day series of romantic evenings for couples at eight Black-owned restaurants in New York City, Los Angeles, Detroit and Atlanta....

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