Author archive for Anna Huddleston

August 11, 2011

New Balance Opens Shop With AR Relay

Today, New Balance opens its first North American Experience store in the Flatiron district of New York City and to get the buzz building and peeps through the doors, for the next four weeks the brand is challenging runners throughout the five boroughs to race for the chance to win free shoes, gift cards and,...

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August 10, 2011

Prevention takes Yoga to the Hamptons

As part of its Active Series of proprietary sporting events, which includes Prevention on the Run in San Diego in February and Prevention on the Slopes in Beaver Creek, CO, in March, Prevention magazine returned to the Hamptons this summer with the Prevention Yoga Studio after a successful run last year. The branded Yoga Studio...

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July 27, 2011

Hard Rock Café Celebrates 40th Anniversary

It’s been 40 years since the first Hard Rock Café opened its doors, and to celebrate its birthday the iconic restaurant chain threw a global party called 40 Days that Rock and hit the road with dozens of rock and roll treasures on the Hard Rock 40th Anniversary Memorabilia Tour. The 40 Days that Rock...

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July 20, 2011

Macy’s Cooks Up a Culinary Tour

Macy’s is taking its Culinary Council on the road. The retailer, perhaps best-known for its Thanksgiving Day Parade as well as fashion and flower shows, has launched Macy’s Chefs A-Go-Go, a national food truck tour to drive awareness of its roster of chefs, teach consumers how to cook and shop like a master chef and...

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July 14, 2011

Alpina Releases Butterflies for Women

To introduce its ReStart Yogurt to women in New York City, Colombia-based dairy company Alpina created the multi-pronged Wishes for Women campaign. The program features the release of live butterflies representing wishes made for women as its centerpiece.

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