Author archive for Anna Huddleston
Bacardi Launches Rum with Taste Challenge
The brand best known for its Puerto Rican rum has never had a spiced rum offering… until now. As its first entry to the spiced rum category, which has been dominated by a well-known pirate brand for years, Bacardi OakHeart set out to create a spirit that rum drinkers would love, liquor snobs would appreciate...
SodaStream Creates Waste-filled Cage
This month, at-home soda maker brand SodaStream is circling New York City with a 12-foot by six-foot cage atop a trailer filled with empty soda cans and water bottles equaling the average five-year waste of a family of four. The vehicle is part of SodaStream’s integrated sampling and social media campaign to get consumers excited...
AMC Gives Comic-Con the Zombie Treatment
Banking on the same success its Comic-Con activation had last year when AMC launched its zombie series “The Walking Dead,” the network returned this July with a replica set from season one as it gears up for the return of the series in October. The set depicted the Merle Dixon character chained to the Atlanta...