Live From Comic-Con: Our Firsthand Tour of 12 Brand Activations
In recent years, free brand activations taking place outside the convention center have enticed SDCC…
Five Emerging Experiential Trends Spotted at San Diego Comic-Con
Steal these fresh consumer engagement ideas for your superfan experiences Attendance at San Diego Comic-Con…
How Campari Brands Hijacked Mindshare at the Tales of the Cocktail Conference
From the Super Bowl to the Oscars, nearly every industry has a tentpole event that…
The 2022 It List: Recognizing the Top 100 Event Agencies
Our annual special report on the Top 100 agencies serving the event marketing industry Event…
How Shipt Got a Jump on Back-to-School Shopping with a Bright Green Bus
Same-day delivery app Shipt put its own spin on a ubiquitous back-to-school symbol—the yellow school…
10 Event Sustainability Ideas to Implement Right Now
We tend to think of event sustainability in terms of large, sweeping efforts that require…
Hilton on the Green: How Golf Fans Watched the Pros Tee Off from the Comfort of a Pop-up Hotel Room
What better way for a brand to showcase its luxury hospitality services than to tap…
Q&A: Walmart Canada on Launching an Incubator to Stay Ahead of the Retail Curve
For 10 consecutive months, Lee Jeyes, head of innovation at Walmart Canada, was in “stealth…
Walmart Canada Launches an Incubator and Unboxes Collaborative Engagements at Collision
It came as a surprise to many when Walmart Canada made an appearance at the…
How Automotive Experiences are Catering to Shifting Consumer Trends
Experts weigh in on sustainability, proprietary pop-ups and why indoor/outdoor automotive experiences are here to…