How Klarna Leveraged the Hype Around NBA All-Star Weekend to Activate its Chicago Bulls Sponsorship
It wasn’t too long ago that shopping and payments service provider Klarna burst onto the…
FX Promotes Black-owned Businesses and Season Five of ‘Snowfall’ with a Pop-up Marketplace
How experience-based ‘good will’ is driving affinity for the network’s hit drama series As the…
From the Metaverse to NFTs: How Event Marketers Can Tap into the Power of Emerging Tech
A staggering statistic to consider: By 2026, 25 percent of people will spend at least…
Pivot MIA: How Vox Media Turned its Podcast Into a Futuristic Tech Conference in Miami
Life-sized 4K holograms are on display. NFT “digital employees” are up for grabs. Long, rectangular…
Leaning on Transparency, OGX’s Pop-up Explores ‘What’s Under the Cap’
In the beauty category, it’s all about ingredients and formulas. OGX zeroed in on this…
Soma Helps Women Solve Their ‘Bra-blems’ at its Pop-up Innovation Lab
Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques…
Targeting Die-hard Fans, Yahoo Sports hosts an NBA All-Star Tribute Experience
Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting…
Snow Day in L.A.: Behind the Scenes of NBC’s Winter Wonderland Activation
It was a typical “72 and sunny” kind of day in Los Angeles on Jan.…
In an Escape Room-style Challenge, Amazon Prime Video Teases its New Thriller
To promote its new thriller series, “Reacher,” Amazon Prime Video mirrored the active, immersive experiences…
Eight Tips and Takeaways for Pivoting From Virtual to In-person Events
The industry spent the better part of 2020 and 2021 implementing and perfecting digital engagement…