What the Cancellation of E3 Means for Similar Industry Shows
The 28-year-old Electronic Entertainment Expo (E3) was facing an identity crisis well before this year’s…
How Corona is Employing a ‘Test and Learn’ Metaverse Strategy with a Virtual Clubhouse
“This allows us to test and learn. There are so many different ways that we…
White Claw’s Shore Club Spotlights the Kentucky Derby’s Unique Style
“It’s all about surprising and delighting the consumers on-site, so what unique experiences can we…
IBM Think Kicks Off a New Chapter with an Agile, Personalized Flagship Experience
Like many of the industry’s mega b-to-b shows, IBM Think is evolving to reflect the…
Four Brands Weigh in on What it Really Means to ‘Add Value’ to Events
The evidence that audiences are more judicious than ever about which events they’re willing to…
Oscar Mayer Rebrands the Wienermobile After 87 Years on the Road
After 87 years tooling around as America’s favorite hot dog on wheels, the Wienermobile is…
EMS 2023: Three Days of Growth, Connection and Learning in Las Vegas
More than 1,000 members of the event marketing community convened at Caesars Palace Las Vegas…
Five Fast Facts: Metacore’s Live Action ‘Merge Mansion’ Experience
The gaming space is vast with a variety of players and lifestyles associated with it.…
Winners Announced: The 2023 Ex Awards
The editors of Event Marketer announce the winners of the 2023 Ex Awards, the world’s…
Monthly Pulse Survey Results: Sustainability in Events
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in April…