The Golden Age of Influence: Eight ‘Granfluencers’ Shaking up Consumers’ Social Media Feeds
Welcome to the world of "granfluencers," a collection of senior social media stars that have…
Q&A: Amex’s Head of B-to-B Marketing on the Evolution of the Brand’s Free Business Conference
For the 10th edition of its free Business Class Live conference on July 20, American…
Podcast: A Mid-year Event Marketing Industry Pulse Check
In our inaugural episode of Event Marketer’s all-new podcast, Event Peeps, we sit down with…
Amex Adds ‘Swagger’ to its Small Business Conference with Curated Lifestyle Touchpoints
When American Express launched its free Business Class Live conference a decade ago, the goal…
Betting on the Metaverse and Short-form Video, Meta Shares its Vision for the Future at Cannes
Meta’s beach activation at Cannes 2022 touts creator power, brand collabs and a new approach…
How Maui Moisture Pampered Houseless Consumers with a Mobile Salon Experience
Many of us take access to hot showers and nourishing meals for granted, but for…
Catheads Roam New York City with Cake Pops to Drive Tune-in to WEBTOON’s ‘Everything is Fine’
Digital comics platform WEBTOON’s series, “Everything is Fine,” is a dystopian, horror-genre story about a…
Taco Bell Sashays into LGBTQ+ Hearts with a Drag Brunch Series
Social monitoring has shown a major overlap between the drag community and Taco Bell’s fan…
Inside Reddit’s Explorer-themed Cannes Lions Activation
True to form, Reddit’s activation at the 2022 Cannes Lions International Festival of Creativity, which…
Plant-based JUST Egg Invites Consumers to Taste the Future of Food at Music Festivals
In a departure from the standard food truck, cart or kitchen, JUST Egg is dropping…