10 Lessons Wyman’s Learned About Brand-building During its Second Mobile Tour
Every event campaign yields lessons learned, something frozen fruit brand Wyman’s, which just wrapped its…
Why Prime Video Hosted an Intimate Influencer Event During New York Comic Con
Prime Video pulled out all the stops to boost awareness of its futuristic original series…
Thomas’ Enlists Local Consumers, Nonprofits and Businesses for Trail Cleanup
The Pacific Northwest is a nature lover’s paradise with ample parks, trails, forests and mountains…
Podcast: Passion Projects—I Built a Nonprofit
In this episode of Event Peeps, we explore the passion projects event marketers are working…
Halloween Experiential: How Brands are Bringing Spooky Season to the Metaverse
From the sweet taste of candy to heart-stopping jump scares, Halloween is often viewed as…
Citizens Bank Interviews Thousands of New Yorkers to Build a ‘Living Portrait of NYC’
Authentically embedding oneself in a community requires understanding the people that comprise it. It’s a…
Metaverse Q&A Part Two: On Leveraging Brand IP, Adding Scale and the Value of Co-creation
In our follow-up conversation with State Farm and iHeartMedia, brand executives share the challenges and…
Benchmark Data: 2023 Webinar and Event Strategy
Data-driven insights, top trends, best practices, and action items to craft a winning event and…
Creativity on a Compressed Timeline
The impact – and upsides – of producing events in a time-strapped post-pandemic market Leading…
Ray-Ban Engages Gen Z in Style with a ‘Colorblock’ Concert Series at Elsewhere
Since their debut in 1952, Ray-Ban’s Wayfarers have been a mainstay in sunglasses trends, from…