Five Ways to Balance Spectacle with Sincerity in a Drone Show Performance
Drone performances have become more affordable and, thus, ubiquitous, across the landscape. But as criticism…
Exhibit Design: Inspiration from the Festival Season’s Experiential Builds
As trade show properties make moves to prioritize community and connection and create more opportunities…
SEMA 2023: Six Exhibit Experiences that Encouraged Active Participation
Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the…
Video: Inside OMEN’s Enchanting Booth at Anime Expo 2023
OMEN made its debut at the 2023 Anime Expo, tapping into the overlap between gaming…
Gallery: Talking Business Growth and Culture at Agency Forum 2023
More than 100 experiential agency leaders gathered on Nov. 2 at City Winery in New…
OMEN Invites Fans to ‘Choose Fun’ with an RFID-powered Experience at Anime Expo
As digital natives, it’s no surprise that Gen Z’s interests lean toward screens, including the…
Industry Voices: How to Harness ‘Quiet Luxury’ in Event Marketing
From stealth wealth to quiet luxury, understated branding has gained attention this year thanks to…
Q&A: 10 Minutes with Kerry Lamont of Bombardier
On the surface, the world of private aviation appears centered around convenience, innovation and luxury,…
How PBS’s Ocean-themed Booth at VidCon Baltimore Engaged Tweens and Young Adults
Promoting its new show “Spy in the Ocean, A Nature Miniseries,” PBS transported VidCon Baltimore…
Experiential Sampling: Five Brands Savoring the Comfort Food Trend
Comfort fare was named a Top 10 food trend in the 17th annual What’s Hot Culinary…