Penguin Brings New Book to Life
As part of a strategy to engage readers Penguin Young Readers last month sponsored hands-on…
Seventh Generation Unleashes Baby ‘Crawl’
Seventh Generation a brand of non-toxic and environmentally safe household and personal care products in…
Nespresso Offers Shoppers a ‘Sensorial Experience’
At first glance the sleek Nespresso pop-up boutique in the newly renovated 25 400-square-foot cosmetics…
ABC Family Drives Tune In
On Dec. 7 New York City’s Bryant Park looked as if Santa’s elves had invaded…
Disney Revives ‘Up’ House to Drive Oscar Buzz
For its May release of the animated movie “Up ” Disney created excitement in the…
Disney Revives ‘Up’ House to Drive Buzz
For its May release of the animated movie “Up ” Disney created excitement in the…
JetBlue Airways Offers a Jet-setting Substitute
JetBlue Airways has created a line of faux products called the Flyers Collection to help…
Art and Tech Showcase at WIRED Store
WIRED magazine’s annual tech gallery and retail experience is a launching pad for new technology…
Ambius Elves Promote Holiday Packages
The interior landscaping and decorating company Ambius gave guerrilla tactics a shot this holiday season…
Answering the Call of Duty for Release
On Nov. 9 IGN Activision GameStop and Microsoft Xbox 360 leased the entire south end…