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Influencer Marketing: Gap Promotes (Red) Line Through Grammy Sponsorship

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As part of its first-ever sponsorship of the Grammy Awards Gap transformed the traditional green room—where artists prepare to take the stage—into the (Red) Room. During Sunday’s event Grammy performers…

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Activation: Hampton’s Black Family Reunion Sponsorship Nets Results

More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
 

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Live Extensions: Macy’s Takes Thanksgiving Parade On Tour

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Community Relations: Crown Royal Expands Barbershop Renovation Program

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